Circulor appoints Bob Parker as Chief Financial Officer

Forest Aerial View

Circulor, the leading provider of supply chain traceability and dynamic CO2 tracking, is pleased to announce it has appointed Bob Parker as Chief Financial Officer (CFO). Bob joined the company on 27 September, based in San Jose, and will report directly to Founder and CEO Douglas Johnson-Poensgen. He will lead the company’s Finance and Legal functions.

Bob has 30 years of considerable financial and management experience, having held a series of senior finance roles at a range of leading technology companies. He joins Circulor from DefinedCrowd Corp., a leading AI training data company, and prior to this was CFO at cybersecurity firm SentinelOne between 2017 and 2020. During his time at SentinelOne, the company expanded significantly through multiple successful fundraisings, culminating in a listing on Nasdaq in June 2021, with a valuation of US$8.9bn. 


Bob is also an Advisor at Firmbase, a VC-backed, enterprise SaaS fintech startup. 

Douglas Johnson-Poensgen, Founder and CEO of Circulor, said: “I am delighted to welcome Bob to the Circulor team. This appointment is a key strategic step for us as we seek to expand rapidly across sectors and geographies, so that we can drive both our impact and revenue growth. Bob’s expertise in helping build and grow technology companies will be invaluable in helping us to cement our position as the world leader in supply chain traceability and CO2 tracking.”

Bob Parker, newly appointed CFO at Circulor, added: “Circulor is an incredibly exciting enterprise SaaS company, right at the forefront of making complex industrial supply chains more transparent in order to help build a more sustainable world.  With my years of experience in financial management and fundraising, I look forward to taking the business to the next level so that it can help even more companies improve the environmental impact of their activities for the benefit of the planet and society at large.” 

In June 2021, Circulor announced it had closed $14m in Series A funding to accelerate the company’s rapid growth. The Westly Group led the round with participation from Salesforce Ventures, BHP Ventures, Future Positive Capital, 24Haymarket and Sky Ocean Ventures. Other existing investors in the company include Boeing HorizonX, Volvo Cars Technology Fund, Jaguar Land Rover's CVC arm, InMotion Ventures, SYSTEMIQ, Plug and Play and TotalEnergies Ventures.


For more information, please contact TB Cardew:

Guy Dennis: +44 (0)7917 918226 

Alycia MacAskill: +44 (0)7876 222 703



About Circulor

Enterprise SaaS company Circulor enables businesses to fully analyse, track and manage their supply chains to support responsible sourcing and improve sustainability. It does this by providing an enterprise software platform, which creates a reliable chain of custody of materials and attaches sustainability and other ESG data to that flow of materials.